We have recently had a Cease and desist threat from a German company namely Streetone.de. Who are suggesting that they are going to take us to the High Court in the UK for using an English word “Street” in our domain name. What a joke!

This happened as a result of us registering the trademark “Street Decals”. They then opposed the registration but also had a hissy fit and threw the toys out of the pram about the fact that we sold t-shirts on our website streetdecals.co.uk, even though we have been selling using eCommerce for longer than they have! Yes, that’s right folks, we have had an online presence selling t-shirts for longer than they have had selling clothes.

Its odd, as the only reason that we tried to register the trademark was because we believed that we need a TM in order to be able to sell on Amazon and have GTIN exemption. Now, it has turned out that Amazon have updated their Brand registry program and as such, sellers do not need a TM in order to get GTIN exemption. So we didnt need to do this anyway!

It also doesn’t even appear that they sell t-shirts and they certainly do not sell decorated t-shirts. We create our own designs, using a variety of techniques, from screen printing, CAD cut heat pressed vinyl, digital print and DTG.

They are demanding that we stop selling any clothing items on Street Decals, Street Tees or Street Promotions because the two brands are similar and may be confused. Well we say this is rubbish for two reasons, one they are a fashion brand, selling every item of clothing under the sun and we are not, and secondly they are a German brand with no UK (expect Amazon.co.uk), online presence. We sell in the UK and use only https://streetdecals.co.uk as our platform and sell on Amazon.co.uk and not Amazon.de.

We also think it is a bit of a cheek, that a German company should be able to TM the word “Street” in English and demand that an English business stop using a word from their own language. What’s the matter streeone? isn’t your own language i.e. German good enough?

May as well trademark the words “t-shirt” and “teeshirt” so no one in the world can ever sell t-shirts again!!

TBF, we believe that has more to do with their so called IP solicitor that works out of Oxford, no doubt from his two bedroom semi. They do have a proper name and London address but it turns out that their London address is just a rented serviced office. More info to follow….